Dear Entrepreneur,
My direct marketing letters, ads and
websites have generated more
than $500,000,000 in sales over the years.
I do this with a laptop computer, mostly sitting on my sofa
dressed in boxer shorts and a tee-shirt.
I have not been to an actual office in years.
I am my own boss.
I work when I want to work.
I spend the rest of my time
with my kids, or playing golf, or going to the
beach, or traveling, or just kicking back and
enjoying life.
I never have to fight rush-hour
traffic.
I choose the clients I want to
work with, and discard the rest.
Would you like me to show you
how I do it?
I'll be happy to.
You see, it's not about working
hard. It's about "working smart." It's about
marketing your products and services intelligently.
It's about learning how to use
21st Century technology and marketing methods that
enable you to leverage your time 1,000 fold . . .
so that your business becomes
1,000 times more profitable.
I am very happy to teach
my marketing methods to anyone who's interested.
I call the system I've
developed "Automatic Marketing."
My "Automatic Marketing" system will work for any
business.
It will work if you are a small business, a
large business, a home-based business . . . or even
if you just want to market yourself more
effectively.
"Automatic Marketing" will work just as well if
you are selling products or services.
"Automatic Marketing" is a system that I have
perfected and refined during my 20 years in the
direct marketing business.
In fact, "Automatic Marketing" is the result of
my 20 years in the direct marketing field.
Here's the system in a nutshell.
Have you ever wondered what it would be like to have
a robot make all your sales calls?
Have you ever thought about how much better
life would be if you never had to make another sales
call yourself?
Imagine if you could have your robot (your
computer and other machines) make all your sales
presentations perfectly to 1,000 people or 1,000,000
people all at once . . . while you play golf, or
even while you sleep.
I have developed a super-simple marketing
system that allows me to bring money in the door
literally whenever I feel like it.
And I'm happy to share what I know about
marketing, frankly, with anyone who wants to learn
this science. And profitable marketing is a science
-- with proven laws and rules that assure success
for all who learn and follow them.
Many have asked me, "Why would you share your
secrets and methods with anyone else?"
My answer is always the same.
"Because there is plenty of money in the world
for everyone. And because your success is also my
success."
The truth is,
it's very easy and simple to make as much money as
you want or need
. . .
IF
you just understand the principles of effective
marketing.
In fact, let me share with you, right now, the
#1 secret to getting rich.
The
#1 secret to success in business
is to figure out how to help other people. That is,
figure out how to solve other people's problems and
help other people achieve their goals.
When I succeed at doing that -- helping others
solve their problems and achieve their goals -- I
always find that my business and income goals are
achieved along the way. The money just seems to
comes in -- automatically.
I never really have to think about it.
The truth is, people will throw money at you if
you are offering what they want.
The trick is to figure out what your prospects
and customers want. And then just provide it.
You then need to systematize the process.
It's really as simple as that.
I guess what I really love doing is teaching
others.
My father was a college professor. So I guess I
was raised to be a teacher. So that's a big part of
what I'm doing -- teaching marketing . . . teaching
others how to grow their businesses by using 21st
Century marketing technologies and methods.
Plus, I love to help people. I love to see
others succeed. And I don't believe that anyone's
success needs to come at the expense of anyone
else.
Quite the opposite: A rising tide lifts all
boats.
My satisfaction in life is not to make
as much money as I can, but to make as much money as
I need, and then to help others achieve what I've
achieved -- and that's freedom from concerns about
money.
I've just always found that if I help others
solve their problems in life, my business will
mostly take care of itself. And this has certainly
proved to be true.
I look forward to welcoming you as the newest 14-day
$1 trial member.
To Your Success in Business and Happiness in Life,
Ben
Ben Hart
Your 21st Century Marketing Coach
because everyone (even Tiger Woods) needs a coach
P.S.
Heck, it’s just a buck to test-drive the
Inner Circle program
for 14 days. After that it’s $38 per-month ($1.27
per day) -- or less than you probably spend on
coffee or soda everyday.
You are always free to
cancel at any time. But I doubt that will happen. 93% of those who try
the program stick with it because the program
delivers the goods -- that is, delivers the
marketing know-how you need to take your business to
the next level . . . quickly.
Read some of the testimonials below to see why.
[Click Here to Enroll for $1]
What The Marketing Pros Say:
“Worth hundreds of thousands
of
dollars to me”
“When I decided
to attend Ben Hart’s
seminar on direct mail marketing, I did so because I
figured if I got just one idea from Ben, it could
well be worth hundreds of thousands of dollars to
me. Well, I didn’t get just one idea. I got at
least 30 — which I’m putting into effect right now.”
Jeanne
Kronstein, Direct Marketing Copywriter
“I
felt like a thief”
“I
felt like a thief
when
I was listening to Ben talk about direct marketing.
The information he gave me is worth hundreds of
thousands of dollars this year to me and my
business. I’m a huge believer in his direct
marketing methods because I’ve seen first hand how
well they work.”
Patrick Dougherty,
Northstar Marketing
“I
find myself reviewing the material
over
and over again”
“Ben
has given me the roadmap
and
formula that just about guarantees the success of
any direct mail marketing package or campaign. Once
you know where to go, getting there is actually
pretty easy. Profitable direct marketing is not
that difficult once you know the main reasons people
buy, how to construct a compelling offer, how to
prove to your readers that what you are claiming is
true, and how to make sure you are mailing to the
right people. Ben has shown me all of this. I find
myself reviewing the materials over and over again
to make sure I don’t forget the principles I’ve
learned. I can’t wait for the next seminar.”
Kristin Lockhart, Financial Planning Consultant
“Absolutely the best in the
business”
“Ben
Hart is absolutely
the best in the business.
His direct mail campaigns have single handedly turned many floundering
organizations into powerhouses. Ben’s books are packed full of strategies,
rules, methods and tips that will profit direct mail experts and beginners
alike. And Hart’s books are enormously fun to read. His writing is clear and
direct. And he uses humor in a wonderful way to illustrate many of his key
points . . . Every direct mail veteran, as well as anyone planning to launch
their very first direct mail marketing campaign, must read Ben's books
immediately. I will read them many times.”
Steve Loflin, Executive Director
National Society of Collegiate Scholars (400,000
members)
“One of the true masters”
“The
dirty little secret
of direct mail is that you can count the true masters of the game on two hands
and still have several fingers left over. These are the giants who produce the
huge results over and over again.
Ben Hart
is one of the true masters. He's the guy the others are always studying and
trying to ‘steal smart’ from. When you read Ben’s books, you are learning a
lifetime of success secrets from the very best in the business.”
Richard Rossi, Co-Founder, Envision EMI, Inc.
Creator and marketer of
educational programs that enroll 50,000 students each year with annual revenue
of more than $70,000,000 generated by direct mail
“I could not take notes fast enough”
“I
could not believe how fast
this seminar went by. I
could not take notes fast enough. Mr. Hart is a lot of fun to listen to. He
illustrated his points with vivid, often humorous examples. There was never a
dull moment. I feel like I’ve received the essence of his 20 years of experience
as a direct mail copywriter and strategist in two short days. I’m just glad he
gave me a recording of it so I can listen to it again and again. I am already
seeing the results of my direct mail campaigns improve dramatically.”
Charles Henry, Vice President, KMG Direct
“One of the creative giants”
“Ben
Hart is one of
the creative giants in direct mail today.
I am the co-owner of a direct mail marketing company that specializes in
producing high-end, highly personalized direct mail packages . . . Ben shows
through this book [Fund Your Cause With Direct Mail] how both commercial
companies and non-profit organizations that invest the money to create highly
personalized direct mail, to the right segments of their file, can reap enormous
rewards. I have personally sent Ben to number of my largest clients to help
them improve their direct mail programs. Each one has thanked me because Ben’s
packages have consistently beaten their controls.”
Glen Thomas, Co-Owner, RST Marketing
“Read Ben's books
immediately”
“Anyone
who has
anything
to do with the direct mail business – novice or long time professional –
should read Ben’s books immediately,
and then again every year.”
Richard Riggs,
President, Barton-Cotton
(Mails 500,000,000 direct mail fundraising and
marketing letters each year)
“Revolutionized my marketing”
“I’ve
been in the trade show
development business for more than a decade. I thought I was doing quite well
until Ben showed me the light. During the last three years, Ben Hart’s books and
direct mail marketing programs have allowed me to completely transform and
revolutionize my marketing. Ben’s programs showed me, step-by-step, how to
precisely target my most likely audience and how to create highly-personalized,
high-impact direct mail packages that will hook my audience. The result:
exponential and explosive growth for my trade shows. I’m still kicking myself
for not finding out about Ben sooner. Not only is Ben a marketing genius, as
well as a brilliant writer and speaker, he’s also a delight to be around.”
Denise Medved
Trade Show Marketing Entrepreneur
President, The Metropolitan Cooking and Entertaining
Show
“The best seminar on direct
marketing
I’ve ever attended”
“This
is by far
the best seminar
on direct marketing that I’ve ever attended. And I’ve been to dozens. I wish I
had the benefit of Ben’s seminars and books 15 years ago, when I first started
in the direct marketing business. I’m completely changing my approach.”
Dan Ellison
Realtor, “Million Dollar Roundtable”
“Uncovered marketing mistakes
that were costing me hundreds of thousands of dollars”
“One
of the great values to me
of this seminar is that it confirmed to me that a lot of what I was doing was
exactly right. So I’m continuing to do more of the same, just with more
confidence and vigor. I also learned what I was doing wrong. With Ben’s help,
I uncovered some direct marketing mistakes that were costing me hundreds of
thousands of dollars — money that I did not know I was losing simply because I
was not aware of it. I have read all his books. Any chance I get, I make it a
point to attend Ben’s direct marketing seminars.”
Tim Jacobs
Publisher and Marketer of
Financial Newsletters
“Practical . . . Just explains
what works, and what doesn’t work”
“What I loved about the seminar
was Ben’s practical approach. It wasn’t too
full of theory. Ben just explains what works and what doesn’t work, with just
enough explanation as to why.”
Katherine Nessman
Compass Advertising
“The best in the business”
"Why
does
Ben Hart
consistently
outperform his competition in the direct mail world? Some will say that it's
because he's a great writer, and he is. Others have concluded that he's a great
strategist. I agree he is that. And everyone knows that he understands
fundraising. I could add that he's incredibly disciplined and smart, smart,
smart, so he's always at the top of his game. But you put these together into
one person, and you have the best in the business."
J. Stanley Oakes
President, The King's College
“My sales doubled in 90 days”
“No
matter what business
you are in,
you will profit enormously from
attending Ben’s seminar on direct marketing. My sales have doubled in just 90
days since I started applying the direct mail marketing principles that Ben laid
out clearly in his seminar. I’m expecting to earn more than $300,000 in
commissions during the next 12 months, entirely because I have now put Ben’s
direct mail plan and principles into effect.”
Glenn Jackson, Realtor
“The principles and concepts Ben
teaches
apply to any marketing challenge”
“I have become a direct marketing fanatic as a result
of attending Ben’s Target Marketing Boot Camp. The principles and concepts he
teaches apply to just about any marketing challenge you might be facing, whether
you are in charge of the marketing for a large Fortune 500 company, whether you
own your own small or medium sized business, or whether you are just trying to
market yourself more effectively.”
Alan McMaster, Financial Planning Consultant
“So clear and logical”
“Of
the many books I’ve read
on direct mail
copywriting, Ben Hart’s book, How To Write Blockbuster Sales Letters, is
the absolute best. His writing is so clear and logical. If you study the
concepts that Ben teaches in this book, you will be on your way to becoming a
successful direct mail copywriter.”
John Gilger, Direct Mail and Internet Marketing
Copywriter
“You are a fool if you pass up
the chance to listen to Ben on
how
to create winning direct mail
campaigns”
“One
of the great benefits of Ben’s seminar
was the analysis he gave me of a direct mail package I had been using pretty
successfully for many years. He spent about 15 minutes on the package — changed
the headline, made some adjustments on the reply form, wrote a new first
sentence, changed the outer envelope. And, presto, the package immediately
performed 100% better. Most importantly, he explained why he made the changes so
that I would not keep making the same mistakes. If you have any desire to
improve your marketing and make your business more profitable, you are a fool if
you pass up the chance to listen to Ben on how to create winning direct mail
packages and campaigns.”
Ken Redpath, Mortgage Broker
“Practical information you
can use Monday morning”
“What’s
great is the way
Ben
takes a complex subject that can take many years to study and boils it down to
practical information you can use Monday morning to immediately improve your
marketing. He also makes this subject a whole lot of fun.”
Kevin Case, Internet Entrepreneur
“A very engaging and entertaining
speaker.
The time went by so fast.”
“Ben
makes his points crisply
and clearly,
and is often very funny. He is
an engaging and entertaining speaker. The time went by so fast. I never have to
wonder what point he’s making because his illustrations are so vivid and
attention-getting. Most importantly, I’ve already seen significant improvement
in the results of my mailings since I’ve started putting Ben’s principles into
effect.”
Jill Madden, Direct Mail Solutions
“I received at least ten
million-dollar ideas from Ben”
“Ben’s prediction that I would
receive at least one million-dollar idea at his seminar was well short of the
mark. I received at least ten million-dollar ideas from Ben. I’m just glad he
gave me a CD recording of his seminar. I have listened to the CDs now
repeatedly, and I get more ideas on how to improve my marketing each time I hear
it.”
Jim Miller
President, Omega Marketing
[Click Here to Enroll for $1]
My Double-Your-Sales Guarantee:
If you have
not doubled your sales after six months in this program, I will refund all six
months of your membership dues if you feel you have made an honest effort to use
the marketing strategies I’ll be sharing with you.
Mark
Ben Hart
DirectMarketingInstitute.com
106 West Calendar
Court, #261
LaGrange, Illinois
60525
Email:
BenHartMarketing@aol.com
Tel:
703.759.0289 Fax: 703.852.3891
