Inner Circle Roundtable of 21st Century Marketers

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The Five-Minute Marketer

Issue 5, Volume II 

 

"The Easiest Way to Launch a Low-Cost, High-Impact Direct Mail Marketing Program"

  

More About Send Out Cards

 

Fact:

 

President George H.W. Bush (the father) built his professional and political career in large part by making a habit of writing thousands of handwritten note cards to people over the years. 

 

He knew the value of cultivating relationships with people who could help him.

 

So everyday he would spend a couple of hours personally handwriting note cards to people.  This habit (which he engaged in for his entire adult life) allowed President Bush to build enormous good will over the years. It enabled him to build his base of supporters -- supporters who then contributed to, and helped him with, his campaigns for the Presidency. 

 

Not only was he able to win the Presidency of the United States with this approach, he also had a distinguished previous career as Vice President of the United States, Director of the CIA, U.S, Ambassador to the United Nations, a two-term Congressman from Texas, Chairman of the Republican National Committee, and oil entrepreneur.

 

President George H.W. Bush was a master relationship-builder and networker.

 

And his sons (Jeb and George W.) benefited from the vast personal network of friends and supporters President Bush 41 (the father) built by just working this simple program diligently and consistently . . . for decades.

 

The Send Out Card system allows you to automate President Bush's enormously productive note card writing program -- a program that certainly served him and his sons very well.

 

 

Key Advantages:

 

1) Extreme Low-Cost: Start your direct mail marketing program for as little as $1.05

 

2) Your mailings come across as a personal communication

(i.e.  Hallmark-style greeting cards; blue handwriting fonts; even load your own handwriting into the computer)

 

3) Automates your customer and prospect cultivation program. (i.e. load birthdays of your customers into the computer. Birthday cards go out when they're supposed to automatically without out you ever having to think about it).

 

4) Automates your Thank-You Program.

 

5) Automates your Lead-Generation Program (i.e. Drive prospects to your website to get their valuable free gift . . . or to your "Free Recorded Message Hotline").

 

6) Automates your Event Marketing (i.e. invite people to seminars, TeleSeminars, open houses, barbeques and your other relationship-building/marketing events)

 

7) No Hassle.  No meeting with mail shops and printers.  Just type your message into the form on the website, pick a card design, upload the names and addresses, and you're done.

 

8) No minimum quantities. No set-up charges.  You can mail just one card if you want for $1.05 (which includes the 41c First Class Postage stamp).

 

Cost:

$1.05 for each Greeting Card with Personalized Handwritten Message

 

 

Limitation of Format:

 

You can't use this format to write a long sales letter.  The greeting card, note card format allows for short personal messages only.  So this tool is best for your relationship-building and lead generation programs.

 

 

Additional Learning Resource:

 

TeleSeminar MP3

 

"What I Would Do if My Life Literally Depended on the Success of My Next Direct Mail Marketing Letter"

 

(PC Users: Right Click. Hit "Save Target As". Save on Desktop)

 

This seminar (conducted two years ago, before I learned about Send Out Cards) illustrates in more detail why this product perfectly fits my philosophy of effective direct mail marketing.

 

 

 

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