President George H.W. Bush (the father) built his
professional and political career in large part by making a habit of writing
thousands of handwritten note cards to people over the years.
He knew the value of cultivating relationships with people who
could help him.
So everyday he would spend a couple of hours personally handwriting
note cards to people. This habit (which he engaged in for his
entire adult life) allowed President Bush to build enormous good will over the
years. It enabled him to build his base of supporters -- supporters who then
contributed to, and helped him with, his campaigns for the Presidency.
Not only was he able to win the Presidency of the United
States with this approach, he also had a distinguished previous career as
Vice President of the United States, Director of the CIA, U.S, Ambassador to the
United Nations, a two-term Congressman from Texas, Chairman of the Republican
National Committee, and oil entrepreneur.
President George H.W. Bush was a master
relationship-builder and networker.
And his sons (Jeb and George W.)
benefited
from the vast personal network of friends and supporters
President Bush 41 (the father) built by just working this simple program
diligently and consistently . . . for decades.
The Send Out Card
system allows you to automate President Bush's enormously
productive note card writing program -- a program that certainly served him and
his sons very well.
Key Advantages:
1) Extreme
Low-Cost: Start your direct mail marketing program for as little as $1.05
2) Your
mailings come across as a personal communication
(i.e.
Hallmark-style greeting cards; blue handwriting fonts; even load your own
handwriting into the computer)
3)
Automates your customer and prospect cultivation program. (i.e. load
birthdays of your customers into the computer. Birthday cards go out when
they're supposed to automatically without out you ever having to think about
it).
4)
Automates your Thank-You Program.
5)
Automates your Lead-Generation Program (i.e. Drive prospects to your website
to get their valuable free gift . . . or to your "Free Recorded Message
Hotline").
6)
Automates your Event Marketing (i.e. invite people to seminars, TeleSeminars,
open houses, barbeques and your other relationship-building/marketing events)
7)No
Hassle. No meeting with mail shops and printers. Just type your
message into the form on the website, pick a card design, upload the names and
addresses, and you're done.
8)No
minimum quantities. No set-up charges. You can mail just one card if
you want for $1.05 (which includes the 41c First Class Postage stamp).
Cost:
$1.05 for each Greeting Card with
Personalized Handwritten Message
Limitation of Format:
You can't use this format to write a long sales letter. The
greeting card, note card format allows for short personal messages only. So this tool
is best for your relationship-building and lead generation programs.
(PC Users: Right Click. Hit "Save Target
As". Save on Desktop)
This seminar (conducted two years ago, before I learned about
Send Out Cards) illustrates in more detail why this product perfectly fits my philosophy of
effective direct mail marketing.